Showcase HQ Conference Center

Miele x Brand New Live


• A complete 2 day take-over of the Wicked Grounds Conference Center
• 8 rooms with different set-ups, functionalities and experiences
• 3 internationally acclaimed star chefs
• The top 40 influencers and celebrities in the Dutch cooking branche
• The Warehouse plenairy set-up
• The Lounge reception set-up
• The Suite, The Space and The Apartment a fine dining set-up
• The Lodge, Office and Cabin as a backstage and dressing room set-up
• Professional Photo & Video registration
• A flawless co-creation with brand agency Brand New Live and corporate client Miele

“Everybody was really enthusiastic!
Nor Miele, neither their guests were familiar with this conference center upfront, and therefore very surprised.
We hope to collaborate again some day in the future.”

Brand New Live

Our Headquarters

The Wicked Grounds Conference Center

Maximum combined capacity 500 persons
Generaal Vetterstraat 51 1059BT Amsterdam

the warehouse


Max capacity 350

the suite


Max capacity 100

the lounge


Max capacity 150

the space


Max capacity 80

the apartment

The Apartment

Max capacity 80

the lodge


Max capacity 16

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